Someone once said that thereâ€™s nothing really new to the concept of â€žWeb2.0â€œ, that it is really just a marketing ploy designed to actually make those people (in German) get what itâ€™s all about. Someone else said that it all could have been done just as well with a cgi and some Perl back in 1995. And thatâ€™s probably true in some sense. But just as my claim to a successful voice over IP telephone call using a 14.4kpbs modem in early 1995, it is also entirely misleading.
If youâ€™ve not been on holiday for the last week, youâ€™ve probably spent as much time on the web as you did in a whole month in 1995 â€“ or more. In 1995, when Sandra Bullock ordered a pizza over the web in â€žThe Netâ€œ, I had a good laugh thinking â€šwhy would anyone ever want to do that?â€™ Now, while the pizza is probably still best ordered with a traditional phonecall, the web has improved in a lot. Ten years ago, there was still scaffolding everywhere. Now, even if youâ€™re not playing “Second Life“, it has become a not too uncomfortable place to hang out, read, write, watch crazy stuff, or chat with people.
Just as the social invention of the telephone followed its technological invention and, in many ways, surprised those who had to evaluate its potential value before, the web will keep surprising us. And occasionally, we will try to classify phases and identify them with numbers. So websites with increased interactivity and partly user created content â€“ thatâ€™s web 2.0.
So what is 2.0 about afoe now?