“As you wonder (sic) between locations murmuring to your coworker about how your connection sucks and you can’t download/stream/tweet/instagram/check-in, you’ll notice strategically positioned individuals wearing “Homeless Hotspot” T-shirts. These are homeless individuals in the Case Management program at Front Steps Shelter. They’re carrying MiFi [short-range mobile wireless hotspots] devices…We’re believers that providing a digital service will earn these individuals more money than a print commodity,” wrote Saneel Radia, BBH Labs director of innovation.
The BBH is Bartle Bogle Hegarty, by the way: actually, Bartle Bogle Hegarty ‘Labs’. This ‘Lab’ employs people who can’t spell ‘wander’ to dream up the idea of using the homeless as human plug ins, paid a suggested eight dollars an hour pro-rata. I can just see some semi -autist saying ‘I only used 13 and a half minutes’ and calculating the exact sum owed. ‘I can’t give you any more. That would violate the terms of service’.
Aside from the specific humiliations involved in this for both transactors, it does point to a huge structural economic dysfunction: Chronic homelessness. Semi-illiterates employed in ‘Labs’ producing reams of bullshit. The second feeding off the first.
Perhaps relatedly, sandwich men still thrive, if that’s the term. These days they’re known as human directionals.