I don’t think it’s fair to talk about European regulatory madness as long as there isn’t a directive handling… Cheese Rolling (from the BBC, hat tip to viewropa)

“Cheese Rolling is one of the oldest customs to have survived in Great Britain. It’s been going on for hundreds of years and some say it has its roots in pre-Roman times.

Today it is as popular as ever and the crowds turned out in large numbers at Cooper’s Hill in Gloucestershire to watch yet more brave souls risk life and limb chasing after a 7lb Double Gloucester cheese. The winner gets to keep the cheese they’ve chased after!”