August 30, 2005

Europe and the world

Higher and Haier

by Edward Hugh

Standards that is. The Chinese domestic appliance manufacturer Haier just got voted into the number one slot by FT readers in a survey which included quality, trustworthiness, innovation and management, together with branding. Haier recently hit the headlines when it unsuccessfully tried to buy Maytag - owner of the Hoover brand - now it looks like it may not have been worth the effort. Long live learning by doing.

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